About Us

Right Brain + Left Brain specializes in integrated marketing for entrepreneurs, technology providers and associations. With expertise in both traditional and new media, the firm’s services range from one-time project work to a complete communications strategy. We are the single-source for marketing equilibrium.

Approach

Applying many of the same principles utilized in the software development process provides us with a proven methodology to identify your needs and deliver marketing solutions to address them.

Requirements Analysis – The engagement begins with a discovery session to understand your organization’s mission, products and challenges.

Specification – Written documentation is prepared to describe our understanding of your needs and define roles for all stakeholders.

Architecture – Whether it is a single marketing service or a complete integrated strategy, a roadmap is developed to communicate the approach.

Design – The ideas that have been defined are now built out into a tangible marketing piece.

Implementation & Deployment – The end product is rolled out internally to your team and integrated into your existing marketing.

Maintenance – Analytics are performed and stakeholder feedback is solicited to help understand the impact of your marketing efforts. In addition, revisions to the existing branding can be made based on updates to your organization’s strategy or new requirements.

Entrepreneurs

You have built a new product and understand the benefits provided by it. Now, let us help establish your brand and contribute to the growth of your customer base. Sourcing marketing to experienced professionals gives you more time to focus on other critical tasks like fundraising, product development and talent recruitment.

Technology Firms

Strong customer service, an impressive portfolio of solutions and effective marketing have provided your company with a steady increase in market share. The challenge now is integrating new technologies into your existing mix to improve and personalize communications with your customer base and prospects. We can provide the next step into new media.

Associations

Managing your organization requires constant focus on providing value to members while demonstrating an ROI for their investment. We provide the technology to increase that value, communicate more effectively with your base and increase retention. With solutions ranging from online toolboxes to common-used templates we extend your reach.